Must My Aspiring Influencer Friend Cease Using People for Content?

One Side: One Friend's Perspective

At times she films me while I’m eating. It's jarring to spot myself on her Instagram – it’s like a jumpscare.

My best friend of a decade, Marielle, calls herself the “creativity monarch”. It’s fun for a bit, but it weighs on our relationship.

She is an extrovert, there's a constant urge the need to record everything constantly. When we eat out, her motto is, “The camera eats first,” and snaps pictures with the flash on, which induces embarrassment. I don’t like it when other people see her performing for the camera – I get vicarious awkwardness. It also frustrates me because meals lose their warmth.

She isn’t exactly an influencer yet, but Marielle is trying to be. She makes video blogs about living in our city, her daily routine, and her work as a stylist. Her content is good, credit where it's due, but I prefer not to be dragged into it. Sometimes she films me while I’m eating, or simply tagging along. I’ll see myself on her Instagram afterwards, and it pops up like a surprise: I’ll have bare-faced, an awkward face or photographed while eating. It feels invasive.

She also anticipates that I will to record her at inopportune moments. Often I’ll be talking to another person, or we’ll just be spending time in the street. The dynamic feels like our bond has turned into me being her unpaid videographer. She has the means to employ someone if she wanted professional shots. Upon mentioning my unease about this arrangement, she brushed it off. I've been invited to a couple of brand events, which was nice, but that doesn't compensate for all the energy I invest helping her create material.

I’m grateful that she has helped me with my career in design, but I don’t want our friendship to become merely a tally of exchanges. I don’t feel she's insincere or dishonest, but at times it seems that if recording starts, we will begin acting in a way that makes us look good for her channel.

Her directive is, “Alright, smile for the camera!” and record me smiling with someone. It’s so silly. It's crucial her to recognize that our 10-year friendship still has limits. I enjoy spending time with her, but I also desire to experience it without being filmed, edited, or shared for an audience. I am not a prop for her Instagram.

The Other Side: Marielle

I hope my friend to see that the creations we make together can get us a foot in the door.

I am passionate about shooting content. It’s not just a pastime; it’s part of who I am. Producing content and documenting experiences online allows me to express myself and engage with people in new ways.

I don’t see myself as a professional creator yet, but it’s smart to generate income from your passions. I admire people on social platforms who execute that style of informal, self-made content creation.

Creating content is my interpretation of engaging with life: observing the nuances, sharing them with an audience that appreciates the art behind it. I never intend to make my friend uncomfortable. Taking her to professional gatherings was my method of offering access, giving her a opportunity to experience exclusive moments that could benefit her professional path too. That isn't blackmail, it's simply being realistic.

I would take her to such functions even if she didn’t help me, but I desire her to see the benefits the work we make together can get us: a foot in the door. I understand not everyone enjoys being on camera, but sometimes spontaneity is what makes material genuine. Being recorded occasionally is part and parcel of being my friend. I'd remove anything she requested, but she hasn't made such a request yet.

I don’t expect anybody to be my personal videographer, but companions help each other in minor capacities. My assumption was recording a clip now and then would be fun for her. Innovation thrives in collaboration, and having my friend around makes projects lively and pleasurable. I never force her to take part in anything, and I’d never deliberately embarrass her. But filming together occasionally is part of how I document our shared experiences.

I value our friendship deeply and don’t want making videos to come between us. I’m willing to compromise: like asking before recording, and avoiding angles that might make her uncomfortable.

This is not about power, it's regarding sharing my world while still respecting hers. Clearly content creation is not a replacement for genuine friendship: it's merely part of how I live my life and I want her to be included in a way that’s agreeable for both of us.

The Jury: Public Sentiment

Is it right for her to stop recording herself and Beth when they are socializing?

There’s nothing more uncomfortable than having a companion point a camera at you. I get that it's her passion, but I wouldn't ask friends come to my work. Maybe she can find like-minded creators to create content with. With the dark, looming future of technology, human connections are the only thing we have – cherish them!
Liberty, 25

If you’re doing something as a career, you can’t ask your friends for help every time, even if they have helped previously. While she enjoys creating, that doesn’t mean everyone around her is content. She needs to respect Beth’s personal space.
Another reader, 26

Marielle might love producing videos and showing off her life publicly, but it isn't for everybody. It was kind she has assisted Beth’s career, but she needs to hear what her friend desires.
A commenter, 27

It seems like you care about each other, so hold on to that and make sure it’s the priority in your friendship. Foster some authentic experiences, where genuine feelings are preserved, not online archives. In fact, celebrities who seem to share their worlds actually have more secrecy than it seems.
Sarah, 53

Marielle appears to be neither present nor genuine when she’s with Beth – she's on the job. Both seem confused as to where the line is. The answer lies not in trying to alter one another, but in each setting defined limits around what feels acceptable to them and determining if there is an mutually agreeable compromise.
A final view, 71

Now You Be the Judge

In an online poll: has she been exploiting their bond?

Tiffany Burns
Tiffany Burns

Elena Vance is a strategic business consultant with over 15 years of experience in helping companies streamline operations and achieve sustainable growth.